Tuesday, October 11, 2011

Consumer's Guide: Spotting a Fake NFL Jersey

Placement of the league logo can be a telltale sign in spotting a fake NFL jersey. - Sean J. O'Rourke
    Placement of the league logo can be a telltale sign in spotting a fake NFL jersey. - Sean J. O'Rourke

A former sports memorabilia executive breaks down how to spot a fake NFL jersey and what to look for before making your next sports merchandise purchase.

They're some of the best selling items that the NFL Shop has to offer. Fans from Boston to San Diego and around the world will payout anywhere from $80 to $250 to don football jerseys resembling the ones worn by the likes of Tom Brady and Troy Polamalu every Sunday. While the millions of dollars consumers spend on sports jerseys annually is real, far too often the product they're receiving is anything but. Below, let's take a quick look at some of the ways consumers can protect themselves and ensure they're wearing authentic NFL merchandise every Sunday.
Beware the Seller

As I wrote in a previous column about how to spot a fake autograph, only deal with trusted retailers such as the NFL shop, your favorite team's retail or in-stadium store, a trusted major retailer such as Modell's, or directly from Reebok, which manufacturers all of the NFL's authentic, premier and replica jerseys. You don't believe the Rolex you purchased on Canal Street last summer is real, do you? The same could be said for Tony Romo jersey you purchased from anyone that fits the description of "the guy down the street".

As I mentioned in my consumer's guide to purchasing sports memorabilia, beware of sellers offering NFL jerseys on internet auction sites such as eBay. Often times sellers that are offering fake jerseys can simply lift a picture of an authentic jersey and use it as the item photograph on the auction. Often times, despite being protected by the website's usage terms or your credit card billing agreement, you still might have to jump through proverbial hoops to get your money back.

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