80057745hb3The drift from Sarees to Salwar Kameez in Indian women is evident. More and more women prefer to wear Salwar Kameez because it is much more comfortable especially for everyday use. Sarees are now worn for special occasions. This has given a boost to the Indian salwar Kameez and Churidar industry. So many fashion designers in the country are focusing on this beautiful attire trying to provide consumers with some of the most unique and exquisite collections of Salwar Kameez. Currently, the Anarkali style of long Punjabi dress coupled with tight Churidars and Dupattas are very in. Zardosi work is evergreen. This dress also provides opportunities for lot of fine embroidery and other kind of work.
Many stores in India especially in Mumbai and Delhi offer designer Salwar Kameez. Many malls have introduced their own fashion labels in this category. This is because they saw a clear gap of good branded Salwar Kameez at reasonable prices.
Hence, brands like W have been very popular in the urban middle class consumers. Another modern version of the Salwar Kameez is short kurtis which are worn with jeans and coupled with a Dupatta. These are very trendy in nature and are a great way of fusion – combining traditional Salwar Kameez with modern outlook. A lot of variations have been in introduced in the dupattas as well. While some prefer to carry the long and elaborate ones, others prefer just something as short as a scarf. Also, stretchable lycra Churidars are high on demand rather than a traditional ones with hooks which were a little uncomfortable.
Many stores in India especially in Mumbai and Delhi offer designer Salwar Kameez. Many malls have introduced their own fashion labels in this category. This is because they saw a clear gap of good branded Salwar Kameez at reasonable prices.
Hence, brands like W have been very popular in the urban middle class consumers. Another modern version of the Salwar Kameez is short kurtis which are worn with jeans and coupled with a Dupatta. These are very trendy in nature and are a great way of fusion – combining traditional Salwar Kameez with modern outlook. A lot of variations have been in introduced in the dupattas as well. While some prefer to carry the long and elaborate ones, others prefer just something as short as a scarf. Also, stretchable lycra Churidars are high on demand rather than a traditional ones with hooks which were a little uncomfortable.
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