Luciano and Alessandro Benetton, respectively chairman and executive deputy chairman of Benetton Group, inaugurate today the first United Colors of Benetton temporary store, entirely dedicated to children and mothers. The store, which will be open for two months hosting many new features, will introduce the exclusive preview of the autumn/winter 2008 collection.
The temporary store - 1500 square metres on two floors – presents the new System concept, designed to show to best effect the products in the two main collections, Baby for newborn to 5 years and Kid for 6-12 years. A special mood is created right from the entrance where a towering, kaleidoscopic cascade of T-shirts will welcome young and grown-up customers alike.
A series of dedicated services will put children firmly at the centre of attention: a Team Coppola hairstylist will give under-12s a new haircut in the latest trend; a personal shopper, a true style specialist, will guide mothers and children in making purchases that suit the child’s look and personality.
The temporary store - 1500 square metres on two floors – presents the new System concept, designed to show to best effect the products in the two main collections, Baby for newborn to 5 years and Kid for 6-12 years. A special mood is created right from the entrance where a towering, kaleidoscopic cascade of T-shirts will welcome young and grown-up customers alike.
A series of dedicated services will put children firmly at the centre of attention: a Team Coppola hairstylist will give under-12s a new haircut in the latest trend; a personal shopper, a true style specialist, will guide mothers and children in making purchases that suit the child’s look and personality.
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